El escritor Mauricio Jesús Martínez Delfín enseña como planificar y ejecutar una buena estrategia de marketing en la industria En el libro de “Marketing Estratégico para el examen de egreso Vol. 1”, ...
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Lambin promueva la idea de utilizar el marketing como una de sus mejores herramientas para compartir un mensaje y que se promueva. Dirección de Marketing es un manual académico de referencia que ...
En la actualidad sobran los enfoques del marketing, pero todos ellos son visiones parciales del problema, pues ninguno atiende todas las aristas y perspectivas que requiere el marketing para ser ...