Lego Company has employed mission and vision statements that guide the core operations – Mission: “Inspire and develop the builders of tomorrow”, Vision: “A global force for establishing and innovating learning through play” – which allowed the company to achieve considerable amount of success.
LEGO’s official mission statement is: “Inspire and develop the builders of tomorrow.” This statement highlights LEGO’s dedication to empowering young minds through creativity and constructive play.
Learn about the mission of Lego Company. Explore how Lego's mission to inspire and develop the builders of tomorrow is reflected in its products and initiatives
Lego Group Mission Statement 'Inspire and develop the builders of tomorrow' Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
At the heart of LEGO’s mission statement lies its commitment to “inspire and develop the builders of tomorrow.” This encompasses two key objectives: inspiring creativity and fostering the development of children’s skills through play.
— The Lego Group Mission Statement. What is a mission statement? "Inspire and develop the builders of tomorrow."
In 2022, the LEGO Group is a global enterprise that has evolved into one of the world’s largest toy manufacturers, with more than 24,000 employees in over 40 countries around the world. The LEGO Group is driven by its mission ‘to inspire and develop builders of tomor-row’.
We strive to deliver values-driven results for the LEGO Group and our stakeholders, cultivating an environment where everyone is enabled to succeed and grow together, inspired by the Leadership Playground.