It also relies on ending the practices of intimidation and arrests by PA security forces, and relies on ending de-normalization activities that stop economic and social progress between Israelis and Palestinians via propaganda campaigns and the intimidation of Palestinian SodaStream employees.
The BDS movement sees SodaStream’s closure of its factory in the militarily occupied West Bank as a success, in line with our commitment to end Israel’s violations of Palestinian human rights.
SodaStream, a company that produces domestic soda-making machines, announced last fall that it would close its West Bank factory in the face of international pressure from the BDS movement, which seeks to hurt Israel’s economy over its policies towards Palestinians.
Soda Stream is a model of Israeli-Palestinian cooperation and social interaction that benefits both the Israeli and Palestinian economies. Soda Stream is located in Ma’ale Adumim which all peace proposals have assumed would remain part of Israel in a future two-state solution.
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