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Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me."
Mixing up it’s and its is an extremely common mistake. In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover some related questions.
The difference between its and it’s comes down to function: its shows possession, while it’s is a contraction of it is or it has. Its is the possessive form of it, used to show that something belongs to or is associated with something else.
It's vs its is one of the most common English grammar mistakes made. Its (no apostrophe) is the possessive form of the pronoun it. Most possessives use an 's, which is probably the reason that many people find this confusing. It's (with apostrophe) is the shortened form of it is.