Skift: IHG to Create Another Soft Brand as Its Pipeline Shows ‘Strongest Ever Performance’
IHG’s decision to debut its new soft brand outside of the Americas says a lot about its strategic thinking. InterContinental Hotels Group (IHG) plans to launch a new soft brand, targeting upscale to ...
IHG to Create Another Soft Brand as Its Pipeline Shows ‘Strongest Ever Performance’
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InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Windsor, Berkshire, England. [5] It is listed on the London Stock Exchange and the New York Stock Exchange. [6] It is also a constituent of the FTSE 100 Index. As of September 2025, the group employs 375,000 people and operates, franchises and leases more than ...
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