Proximity Targeting enabled GroundTruth to define geofence boundaries within a one-mile radius of 500 meal pick-up sites throughout New York City and target audiences specific to those areas. Zip codes in New York City where at least 30% of the population live in poverty have 2X the infections compared to low-poverty neighborhoods.
GroundTruth helped Monroe County put their message in front of the right people and identify new audiences based on the response rates of their ads. Location Targeting focused on DMAs in the northeast further honed in on the target traveler audience to increase consideration among this group.
GroundTruth and No Kid Hungry devised a strategy that would maximize donations to the Dine campaign. Among the 75 million mobile device signals GroundTruth sees, each represents a consumer using a smartphone within a mapped or ‘blueprinted’ brick-and-mortar location or point of interest.
GroundTruth Location for Good Program: Using the Power of Location to ...
GroundTruth & No Kid Hungry partner to drive over 11k visits to meal ...
This category honors the most creative and effective campaign targeting a single geographic location using social media, digital platforms and tools. Entry should include how local marketing strategies and tactics were used to reach communities and/or neighborhoods within an immediate radius. See previous winners and honorees here.
NEW YORK, /PRNewswire/ -- GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.
NEW YORK, /PRNewswire/ — GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.