Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...
Entrepreneur: 4 Surprising Ways Email Marketing Can Improve Your SEO (and Vice Versa)
4 Surprising Ways Email Marketing Can Improve Your SEO (and Vice Versa)
Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...
Marketing: Five Ways to Unleash the Power of AI in B2B Email Marketing
Five Ways to Unleash the Power of AI in B2B Email Marketing
Fast Company: Six reasons why email marketing is so important for your brand
Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...
Entrepreneur: If Email Is Your Main Strategy, You’re Missing the Easiest Way to Build Authority
If Email Is Your Main Strategy, You’re Missing the Easiest Way to Build Authority
I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...
Entrepreneur: Everyone’s Using AI for Email Marketing — Here’s Why Most Are Getting It Wrong
A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...