Zudio is an Indian fast fashion retailer owned by Tata Group's Trent Limited. It primarily operates out of its nearly 1,000 brick and mortar stores across the country.
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1M Followers, 3 Following, 878 Posts - Zudio (@myzudio) on Instagram: "The Official Page of What’s In 🛍"
Zudio. 11,078 likes 1,330 talking about this. The Official Page of What’s In
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This study investigates how a value-fashion brand in India, Zudio, took the road less traveled and found fortune at the bottom of the pyramid, where most brands have either struggled or never entered at all.
With the idea that “while many brands make products in India, we will make them for India,” the Tata Group launched Zudio. The brand is now giving tough competition to major players in the fashion market. In just a few years, Zudio has grown rapidly and forced giants like Reliance Trends and Max Fashion to rethink their strategies. What exactly is the business model behind Zudio’s fast ...
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