Rolex Story

GQ: Why This $1.3 Million Rolex Is One of History’s Most Important Watches

Why This $1.3 Million Rolex Is One of History’s Most Important Watches

From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to the Rolex canon.

At Watches and Wonders 2026, Rolex marked the Oyster case's centenary with standout Cosmograph Daytona releases, including an off-catalogue Rolesium model with a white grand feu enamel dial and ...

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Yahoo Finance: Rolex's new watches underwhelm, but that doesn't matter in 'can't miss' world for the Swiss luxury giant

The watch industry and luxury aficionados are in Geneva on Tuesday for the debut of Rolex's new 2026 product lineup.

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Rolex's new watches underwhelm, but that doesn't matter in 'can't miss' world for the Swiss luxury giant

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Yahoo: Rolex just discontinued one of its most famous watches after 12-year run

Rolex has officially discontinued its beloved Pepsi watch model after a legendary 12-year run. After years of speculation about the iconic colorway’s fate, the stainless steel and white gold ...

Rolex just discontinued one of its most famous watches after 12-year run

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Gear Patrol on MSN: Every Major New Rolex Watch Coming in 2026

From commemorative Oyster Perpetuals to an elite Daytona, Rolex’s 2026 novelties prove the original Oyster case is still the brand’s most important idea.

Forbes: Rolex And Cartier Release Dazzling Anniversary Pieces At Watches And Wonders 2026

At this year's Watches & Wonders Geneva 2026 show, brands like Rolex and Cartier demonstrated their 100 years of technical prowess and design expertise.

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