GroundTruth helped Monroe County put their message in front of the right people and identify new audiences based on the response rates of their ads. Location Targeting focused on DMAs in the northeast further honed in on the target traveler audience to increase consideration among this group.
GroundTruth and No Kid Hungry devised a strategy that would maximize donations to the Dine campaign. Among the 75 million mobile device signals GroundTruth sees, each represents a consumer using a smartphone within a mapped or ‘blueprinted’ brick-and-mortar location or point of interest.
GroundTruth Location for Good Program: Using the Power of Location to ...
Proximity Targeting enabled GroundTruth to define geofence boundaries within a one-mile radius of 500 meal pick-up sites throughout New York City and target audiences specific to those areas. Zip codes in New York City where at least 30% of the population live in poverty have 2X the infections compared to low-poverty neighborhoods.
GroundTruth & No Kid Hungry partner to drive over 11k visits to meal ...
Business Wire: GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
Location technology pioneer strengthens senior leadership as global demand rises for location data and insights in North America and abroad NEW YORK--(BUSINESS WIRE)--GroundTruth, the leading global ...
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
Seeking Alpha: Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance NEW YORK, Feb. 24, 2025 /PRNewswire/ -- GroundTruth, the media platform ...