The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.
The Herald-Mail: Where to get freebies and deals for National Coffee Day
Coffee prices may be rising, but the pick-me-up remains a daily ritual for two-thirds of Americans. With National Coffee Day brewing on Monday, Sept. 29, many coffee shops will be serving up freebies ...
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.
Death Wish Coffee Co. expanded its ready-to-drink portfolio with the introduction of Multi-Serve Cold Brew, a first-of-its-kind format for the brand. Crafted for at-home convenience, the Unsweetened, Dark Roast, Cold Brew pours up four 12-ounce servings, making it simple to enjoy coffee throughout the week, the company notes.
FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products.
As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.
A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously.