Bira 91 White is a cloudy wheat beer with low bitterness and high aromas like citrus and coriander; while Bira 91 Blonde is a clear lager made from barley and saaz hops; Bira 91 White measures 13 while Bira 91 Blonde comes 21 on the IBU scale (International Bitterness Unit).
Fall Of Bira 91: How A Name Change Led To Beer Brand's Dramatic ...
Within a few years, Bira 91 became India’s fastest-growing beer brand, selling over 9 million cases across 550 towns and 18 countries. Its bright bottles and flavors like White, Blonde and Boom made beer a youthful, Instagram-ready symbol of urban cool. Big money followed the froth.
Started in 2015 by Ankur Jain, Bira 91 quickly became a symbol of India’s new craft beer culture. Its cool branding, creative ads, and wide availability made it a hit among young people in...
Downfall of Bira beer: How a simple name change collapsed ‘India’s ...
Bira 91, once considered India’s coolest craft beer brand, is battling a severe financial and governance crisis with unpaid salaries, mounting debt, and shuttered operations. The relationship...
Bira 91, once the poster child of India’s craft beer revolution, is now grappling with a full-blown crisis. Despite its quirky branding and rapid early growth, the company struggled with chronic cash shortages, underutilised breweries, and operational inefficiencies.
inc42: Can Bira 91 Reclaim India’s Craft Beer Crown After Its Yearlong Hibernation?
Once India’s most celebrated craft beer startup, Bira 91 has battled deep financial distress and business disruption since early 2024 after being compelled to change its registered corporate name ...
Can Bira 91 Reclaim India’s Craft Beer Crown After Its Yearlong Hibernation?