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It's time to break down podcasting for beginners. What are podcasts? How do they work? Are they free? And, can anyone make one?
Ready to start your podcasting journey? You now have everything you need to transform your idea into a real podcast. From choosing your topic and format to recording, editing, and growing your audience, each step builds toward something bigger: connecting with more people who care about what you have to say.
Learn the best podcast tips for starting a successful podcast whether you are a complete beginner or you have already started your podcasting journey.
Podcasting is the preparation and distribution of audio or video files using RSS feeds to the devices of subscribed users. A podcaster normally buys this service from a podcast hosting company such as SoundCloud or Libsyn.
Podcasting isn’t a trend waiting to peak. Edison Research’s Infinite Dial 2024 report confirmed that 47% of Americans 12+ listen to podcasts monthly — a number that’s held steady and grown among 35–54 year-olds, which happens to be the sweet spot for B2B decision-makers.