Nigerian digital storyteller Aliyat Olamide, known popularly as Kidbaby, has been named as one of the faces of Coca-Cola’s December 2025 #ShareACoke campaign, reinforcing her growing influence in ...
Coca-Cola is bringing together more than a dozen of its food service partners for a new “And a Coke” national campaign, per details shared with Marketing Dive. Three 30-second spots demonstrate how ...
Coca-Cola is bringing back its 'Share a Coke' campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences. In ...
Campaign Asia: How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
When Coca-Cola first launched its 'Share a Coke' campaign back in 2011, it was touted as an industry first in personalisation. At the time, the novel idea of finding your name (or a friend's) on a ...
Details: Over the previous two summer seasons, the ‘Share-A-Coke’ campaign played with nicknames and song lyrics. This summer, Coke bottle labels in China will exhibit lines or quotes from some of the ...
How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
Marketing Dive: Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
Coca-Cola has launched a yearlong, nationwide campaign as part of its partnership with America250, the nonprofit organizing the United States Semiquincentennial, per details shared with Marketing Dive ...
Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
Coca-Cola (NYSE:KO) has launched a yearlong America250 campaign tied to the United States' 250th anniversary. The initiative includes unique collectible packaging for each state, themed events and ...