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From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly — yet often overlooked. So, over the course of my ...
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Chief Marketer: Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...