O renomado professor e escritor Philip Kotler, considerado o pai do Marketing moderno, lançou a edição brasileira do livro “Essentials of Modern Marketing” (em tradução livre “Fundamentos do Marketing ...
Mundo do Marketing: Kotler inclui cases de marcas brasileiras em versão traduzida de Essentials of Modern Marketing
Kotler inclui cases de marcas brasileiras em versão traduzida de Essentials of Modern Marketing
The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...
O marketing empresarial auxilia no engajamento de diversas empresas transformando-as em referência nos seus respectivos nichos. Isso porque além de se investir no produto também se investe em ...
Marketing campaigns fail when companies aren't successful in understanding the audience they are pitching their products and services to. Research is key to getting to know your target demographic, ...
Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper ...
LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Hiring managers across industries use LinkedIn to find new talent, including digital marketing recruiters ...
Marketing: How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI
Today's marketers are under immense pressure to deliver real results, but they face significant headwinds that make it more difficult than ever to build cost-effective, scalable marketing strategies ...