It probably has to do with the phonetic and metrical properties of "ladies and gentlemen" versus "gentlemen and ladies." Say them both out loud and see which one sounds better to you, intuitively. Both "Ladies' Beer" and "Ladies Beer" are acceptable, but there is a slightly different implication depending on which you use. "Ladies' Beer" is written in the possessive form, and thus implies ownership.

Understanding the Context

I don't know why you might think Ladies and gentlemen as a form of address started in America. The capitalisation of this NGram chart means it will mostly pick up contexts where it's used to address the group collectively, and if anything it seems to have started to gain traction in BrE, not AmE. But in any case, I'm sure it was always used for all mixed-sex audiences, not just the nobility. Courtship behaviors are very similar in all cultures that allow people to choose their own love partners.

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