Dry Idea Deodorant: Discontinuation Rumors Shake The Industry - The Creative Blog
Webhenkel has closed the sale of two deodorant brands, right guard and dry idea to thriving brands, effective immediately.
May 30, 2026
Webhenkel has closed the sale of two deodorant brands, right guard and dry idea to thriving brands, effective immediately. The details the deal includes. Webhenkel has closed the sale of two brands, right guard and dry idea, to thriving brands llc, effective june 1, 2021.
Understanding the Context
Both brands are mainly focused on the.